Much of modelling work is about managing appearances when you're off duty. On social media, the lines between personal and professional, and private and public are blurry and complicated. Part of a model's professional life is to cultivate an 'authentic' brand through social media - true authenticity not necessary. This means posting candids that may not be so candid. It means strategically sharing the runway shots where you look good and the client is impressive. It means evoking a sense of intimacy in a not-so-intimate way.
Personally, you should relax, have fun, and share things that make you happy. Professionally, you should impress the people who could one day make or break your career. Much like in unhealthy high school romances, everything you post will be superficially scrutinized.
Aspiring but not-yet-signed models often already know this, and while not able to do actual modelling work yet, may take to social media to prematurely cultivate a brand. As such, we frequently come across well-meaning young ladies and men who are woefully unaware of the mistakes they are making. A+ for initiative, but let's see if we can't help you out a bit. Read More
Being signed by an agency
and starting out in the fashion industry is really exciting for many new
models. Although it’s exciting, many models may also feel overwhelmed because
they are unfamiliar with the business and how it works.
We at The Business Model have developed this guide to help new models get acquainted with the industry. Although the fashion
industry is showcased as being glamorous and fun, there’s a lot of hard work that
goes into becoming a successful, working model. Since the
business is always changing and
unpredictable, it’s important to prepare yourself for these changes as best as you can. The guide will help new
faces develop a better understanding of the modelling world and what to expect.
As an international model, you will at some point travel to another market. Going overseas is always a very exciting time in a model’s career but there are important factors you should be aware of and consider. We have compiled this list to help new models get a feel of the international modelling world and stay safe. Read More
By Natalia Zurowski
When you get into modelling, any reputable agent will tell you that you don't need to pay money upfront to build a portfolio. If an agency sees potential in you, they will find photographers who will want to shoot you to help build your book without you having to pay a cent. But once you have been in the industry for a while, your book will need an update every so often; or you'll need specific photos in order to appeal to agencies and clients in a market you wish to work in.
Some agencies might suggest you do a paid test with a photographer or you may find one yourself that you wish to work with. But is a paid test really worth it? We answer some of the questions models may have about shooting a paid test. Read More
Casting outfits can be tricky. Choices and restrictions abound at once. A client has to be able to see your figure, but also your personal style. Your brand as a model must be clearly articulated, but you also have to be able to navigate through Manhattan quickly, comfortably, and without sweating through your crop top or falling into a snow drift.
As part of our Spring/Summer 2015 fashion month initiative, we invited our readers to submit casting selfies, and we're keeping it open for the F/W 2015/2016 show season! Read More
By Natalia Zurowski
A strong portfolio is a crucial component of a model's career. Your pictures help sell you to a client and showcase your potential when you're seeking agency representation. The stronger the book you have, the more likely you are to get those lucrative jobs or to get signed by that top agency. The Business Model regularly receives emails from readers asking, "Where can I build my portfolio?"
Even if you live in or near a big market, tear sheets are usually hard to come by for a new face. In big markets such as New York, and small conservative markets such as Toronto, tear sheets are almost always necessary for a model to book jobs - especially lucrative ones.
Fortunately, there are a lot of markets where models can go and build their portfolios. Read More
Casting outfits can be tricky. Choices and restrictions abound at once. A client has to be able to see your figure, but also your personal style. Your brand as a model must be clearly articulated, but you also have to be able to navigate through Manhattan quickly, comfortably, and without sweating through your crop top.
As part of our Spring/Summer 2015 fashion month initiative, we invited our readers to submit casting selfies.
We'll keep adding as the month progresses, so snap yours! It's simple: take a selfie in your casting outfit and post it to Instagram with the hashtag #castingselfie and tag us, @thebusinessmodel. Read More
What is a mother agent? What are net earnings? The TBM Glossary is a guide for clarifying industry terminology. If there are any terms you would like defined or feel could be useful for other models to know, e-mail us at info(at)businessmodelmag(dot)com. Read More
Not sure what to get your model friend or loved one this holiday season? We're here to help make deciding on the perfect gift a little bit easier. Flip through our 2013 Holiday Gift Guide for a list of ideas we know they'll love! Read More
By Natalia Zurowski
Let's say you go on a contract to Tokyo for two months (60 days), you work well, and end up leaving with $10,000USD (NET) in your pocket. As many young people tend to do, they spend a lot of it right away on clothes, gadgets, vacations, and leave whatever is left to sit in their chequing account. Although many models start young, it's never too early to start saving up for a bright future.
When you're finished a contract and have earned money, you may think to yourself, “I've earned more than I could imagine and I should make the most of it but I don't know where to start. What should I do after a rewarding, profitable, and overall successful trip?”
The first five things you should ask yourself are the following: Read More