Much of modelling work is about managing appearances when you're off duty. On social media, the lines between personal and professional, and private and public are blurry and complicated. Part of a model's professional life is to cultivate an 'authentic' brand through social media - true authenticity not necessary. This means posting candids that may not be so candid. It means strategically sharing the runway shots where you look good and the client is impressive. It means evoking a sense of intimacy in a not-so-intimate way.
Personally, you should relax, have fun, and share things that make you happy. Professionally, you should impress the people who could one day make or break your career. Much like in unhealthy high school romances, everything you post will be superficially scrutinized.
Aspiring but not-yet-signed models often already know this, and while not able to do actual modelling work yet, may take to social media to prematurely cultivate a brand. As such, we frequently come across well-meaning young ladies and men who are woefully unaware of the mistakes they are making. A+ for initiative, but let's see if we can't help you out a bit.Read More