Much of modelling work is about managing appearances when you're off duty. On social media, the lines between personal and professional, and private and public are blurry and complicated. Part of a model's professional life is to cultivate an 'authentic' brand through social media - true authenticity not necessary. This means posting candids that may not be so candid. It means strategically sharing the runway shots where you look good and the client is impressive. It means evoking a sense of intimacy in a not-so-intimate way.
Personally, you should relax, have fun, and share things that make you happy. Professionally, you should impress the people who could one day make or break your career. Much like in unhealthy high school romances, everything you post will be superficially scrutinized.
Aspiring but not-yet-signed models often already know this, and while not able to do actual modelling work yet, may take to social media to prematurely cultivate a brand. As such, we frequently come across well-meaning young ladies and men who are woefully unaware of the mistakes they are making. A+ for initiative, but let's see if we can't help you out a bit. Read More
Being signed by an agency
and starting out in the fashion industry is really exciting for many new
models. Although it’s exciting, many models may also feel overwhelmed because
they are unfamiliar with the business and how it works.
We at The Business Model have developed this guide to help new models get acquainted with the industry. Although the fashion
industry is showcased as being glamorous and fun, there’s a lot of hard work that
goes into becoming a successful, working model. Since the
business is always changing and
unpredictable, it’s important to prepare yourself for these changes as best as you can. The guide will help new
faces develop a better understanding of the modelling world and what to expect.
By Natalia Zurowski
Agencies in China, Japan, Korea, and Taiwan offer models guaranteed contracts: an agreed upon sum that will be paid to the model upon completion of the contract in a specified period e.g. (60 days) provided that all conditions of the contract are met by the model.
Guaranteed contracts are written up by the host agency and then sent to the model's mother agency to review with the model. It's crucial that models read over their contracts carefully. If there are any parts a mother agency or model don't agree with, they can review it together and request that the host agency make the necessary changes. If you are unfamiliar with this process, it's highly encouraged that you consult with you mother agency, parents, or even a lawyer if necessary. Read More
As an international model, you will at some point travel to another market. Going overseas is always a very exciting time in a model’s career but there are important factors you should be aware of and consider. We have compiled this list to help new models get a feel of the international modelling world and stay safe. Read More
What is a mother agent? What are net earnings? The TBM Glossary is a guide for clarifying industry terminology. If there are any terms you would like defined or feel could be useful for other models to know, e-mail us at info(at)businessmodelmag(dot)com. Read More