Being signed by an agency
and starting out in the fashion industry is really exciting for many new
models. Although it’s exciting, many models may also feel overwhelmed because
they are unfamiliar with the business and how it works.
We at The Business Model have developed this guide to help new models get acquainted with the industry. Although the fashion
industry is showcased as being glamorous and fun, there’s a lot of hard work that
goes into becoming a successful, working model. Since the
business is always changing and
unpredictable, it’s important to prepare yourself for these changes as best as you can. The guide will help new
faces develop a better understanding of the modelling world and what to expect.
By Natalia Zurowski
The Chinese modelling market is changing and with it has come a new set of poses for models to learn. Five years ago, clients in China liked when models would do "big poses" to show off the client's clothes as well as to showcase their posing abilities - bigger was better. Today, clients and studios have begun to change direction in what I argue is a positive and progressive move for Chinese fashion. Read More
By Natalia Zurowski
Agencies in China, Japan, Korea, and Taiwan offer models guaranteed contracts: an agreed upon sum that will be paid to the model upon completion of the contract in a specified period e.g. (60 days) provided that all conditions of the contract are met by the model.
Guaranteed contracts are written up by the host agency and then sent to the model's mother agency to review with the model. It's crucial that models read over their contracts carefully. If there are any parts a mother agency or model don't agree with, they can review it together and request that the host agency make the necessary changes. If you are unfamiliar with this process, it's highly encouraged that you consult with you mother agency, parents, or even a lawyer if necessary. Read More
As an international model, you will at some point travel to another market. Going overseas is always a very exciting time in a model’s career but there are important factors you should be aware of and consider. We have compiled this list to help new models get a feel of the international modelling world and stay safe. Read More
By Natalia Zurowski
A strong portfolio is a crucial component of a model's career. Your pictures help sell you to a client and showcase your potential when you're seeking agency representation. The stronger the book you have, the more likely you are to get those lucrative jobs or to get signed by that top agency. The Business Model regularly receives emails from readers asking, "Where can I build my portfolio?"
Even if you live in or near a big market, tear sheets are usually hard to come by for a new face. In big markets such as New York, and small conservative markets such as Toronto, tear sheets are almost always necessary for a model to book jobs - especially lucrative ones.
Fortunately, there are a lot of markets where models can go and build their portfolios. Read More
Casting outfits can be tricky. Choices and restrictions abound at once. A client has to be able to see your figure, but also your personal style. Your brand as a model must be clearly articulated, but you also have to be able to navigate through Manhattan quickly, comfortably, and without sweating through your crop top.
As part of our Spring/Summer 2015 fashion month initiative, we invited our readers to submit casting selfies.
We'll keep adding as the month progresses, so snap yours! It's simple: take a selfie in your casting outfit and post it to Instagram with the hashtag #castingselfie and tag us, @thebusinessmodel. Read More
Not sure what to get your model friend or loved one this holiday season? We're here to help make deciding on the perfect gift a little bit easier. Flip through our 2013 Holiday Gift Guide for a list of ideas we know they'll love! Read More
In most markets, castings are a simple process: you go to the casting location, show your book, take some snapshots, and go on your way. In China, Japan, and Taiwan, castings work a little differently. Along with the usual process, models are asked to do a series of poses until the client or their booker says, "stop."
If this is your first trip overseas, or first trip to Asia, it's perfectly natural to be nervous! Even some seasoned veterans still find it embarrassing or struggle with their posing. Although the casting process may require some adjusting on your part, once you get the hang of the posing you'll be fine.
Even though travelling to to China, Japan, or Taiwan may seem daunting, The Business Model is here to help make things easier for you so that you know what to expect before your next trip overseas. Read More