Much of modelling work is about managing appearances when you're off duty. On social media, the lines between personal and professional, and private and public are blurry and complicated. Part of a model's professional life is to cultivate an 'authentic' brand through social media - true authenticity not necessary. This means posting candids that may not be so candid. It means strategically sharing the runway shots where you look good and the client is impressive. It means evoking a sense of intimacy in a not-so-intimate way.
Personally, you should relax, have fun, and share things that make you happy. Professionally, you should impress the people who could one day make or break your career. Much like in unhealthy high school romances, everything you post will be superficially scrutinized.
Aspiring but not-yet-signed models often already know this, and while not able to do actual modelling work yet, may take to social media to prematurely cultivate a brand. As such, we frequently come across well-meaning young ladies and men who are woefully unaware of the mistakes they are making. A+ for initiative, but let's see if we can't help you out a bit. Read More
Being signed by an agency
and starting out in the fashion industry is really exciting for many new
models. Although it’s exciting, many models may also feel overwhelmed because
they are unfamiliar with the business and how it works.
We at The Business Model have developed this guide to help new models get acquainted with the industry. Although the fashion
industry is showcased as being glamorous and fun, there’s a lot of hard work that
goes into becoming a successful, working model. Since the
business is always changing and
unpredictable, it’s important to prepare yourself for these changes as best as you can. The guide will help new
faces develop a better understanding of the modelling world and what to expect.
By Jasmine Chorley Foster
For most of us, modelling isn't a viable long-term career. For many, aging is a career-ender. Others simply crave more financial stability. For most, career prospects outside of modelling become more appealing. Whether applying for part-time work to supplement modelling income, or looking for a job after leaving modelling entirely behind, all models are faced with a question: "Should I put 'Model' on my resume?" Read More
By Natalia Zurowski
The Chinese modelling market is changing and with it has come a new set of poses for models to learn. Five years ago, clients in China liked when models would do "big poses" to show off the client's clothes as well as to showcase their posing abilities - bigger was better. Today, clients and studios have begun to change direction in what I argue is a positive and progressive move for Chinese fashion. Read More
By Natalia Zurowski
Agencies in China, Japan, Korea, and Taiwan offer models guaranteed contracts: an agreed upon sum that will be paid to the model upon completion of the contract in a specified period e.g. (60 days) provided that all conditions of the contract are met by the model.
Guaranteed contracts are written up by the host agency and then sent to the model's mother agency to review with the model. It's crucial that models read over their contracts carefully. If there are any parts a mother agency or model don't agree with, they can review it together and request that the host agency make the necessary changes. If you are unfamiliar with this process, it's highly encouraged that you consult with you mother agency, parents, or even a lawyer if necessary. Read More
As an international model, you will at some point travel to another market. Going overseas is always a very exciting time in a model’s career but there are important factors you should be aware of and consider. We have compiled this list to help new models get a feel of the international modelling world and stay safe. Read More
By Natalia Zurowski
When you get into modelling, any reputable agent will tell you that you don't need to pay money upfront to build a portfolio. If an agency sees potential in you, they will find photographers who will want to shoot you to help build your book without you having to pay a cent. But once you have been in the industry for a while, your book will need an update every so often; or you'll need specific photos in order to appeal to agencies and clients in a market you wish to work in.
Some agencies might suggest you do a paid test with a photographer or you may find one yourself that you wish to work with. But is a paid test really worth it? We answer some of the questions models may have about shooting a paid test. Read More
Casting outfits can be tricky. Choices and restrictions abound at once. A client has to be able to see your figure, but also your personal style. Your brand as a model must be clearly articulated, but you also have to be able to navigate through Manhattan quickly, comfortably, and without sweating through your crop top or falling into a snow drift.
As part of our Spring/Summer 2015 fashion month initiative, we invited our readers to submit casting selfies, and we're keeping it open for the F/W 2015/2016 show season! Read More
It's the most wonderful time of the year! Or perhaps the most stressful time of year. For all the twinkly lights and delicious food, the holiday season come with it's share of anxiety. Family gatherings can bring up baggage, pressure to spend can rack up debt, and if you aren't spending Christmas, Chanukah, Kwanzaa, winter solstice, or New Years Eve with the people you love, it can be a very lonely time.
We can't help with these problems. We can, however, offer you some levity with our annual gift guide. Our editors Natalia Zurowski and Jasmine Chorley Foster are joined by Beauty Editor and make-up artist Julia Stone, women's booker at Lang Models (Toronto) Sandra Tipei, and photographer Brian Ypperciel, to share in the joys of receiving, giving, and wishing.
Cozy up with a hot chocolate, get to know us a little bit better, and shop along with the links throughout. Read More
By Natalia Zurowski
A strong portfolio is a crucial component of a model's career. Your pictures help sell you to a client and showcase your potential when you're seeking agency representation. The stronger the book you have, the more likely you are to get those lucrative jobs or to get signed by that top agency. The Business Model regularly receives emails from readers asking, "Where can I build my portfolio?"
Even if you live in or near a big market, tear sheets are usually hard to come by for a new face. In big markets such as New York, and small conservative markets such as Toronto, tear sheets are almost always necessary for a model to book jobs - especially lucrative ones.
Fortunately, there are a lot of markets where models can go and build their portfolios. Read More