Do Your Homework

By Natalia Zurowski

Throughout our modelling  market guides, we mention the importance of doing your research about the client you'll be working for. Although it should be common sense, I was reminded a couple weeks ago that for many of my colleagues, it isn’t.

I was working at an event for Clinique in Hong Kong promoting their new product Dramatically Different Moisturizing Lotion +. During the event, I overheard one of the other models ask the client, "What is this?" within earshot of guests and members of the Clinique team. I shook my head. The event organizers didn't look impressed either. 

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