Do Your Homework

Throughout our modelling market guides, we mention the importance of doing your research about the client you'll be working for. Although it should be common sense, I was reminded a couple weeks ago that for many of my colleagues, it isn’t.

"Models come and go, but the ones who see the industry as a business are the ones who stay." Pictured: Malgosia Bela for Mango | Source 

"Models come and go, but the ones who see the industry as a business are the ones who stay." Pictured: Malgosia Bela for Mango | Source 

I was working at an event for Clinique in Hong Kong promoting their new product Dramatically Different Moisturizing Lotion +. During the event, I overheard one of the other models ask the client, "What is this?" within earshot of guests and members of the Clinique team. I shook my head. The event organizers didn't look impressed either. 

This article is now a chapter in The Business Model's long anticipated eBook The Guide for New Faces. Launching on July 1st to celebrate the two-year anniversary of The Business Model, this eBook is a must-read for new models and their parents. Read more about the book herePurchase now on Amazon for $2.99 USD!