Throughout our modelling market guides, we mention the importance of doing your research about the client you'll be working for. Although it should be common sense, I was reminded a couple weeks ago that for many of my colleagues, it isn’t.
"Models come and go, but the ones who see the industry as a business are the ones who stay." Pictured: Malgosia Bela for Mango | Source
I was working at an event for Clinique in Hong Kong promoting their new product Dramatically Different Moisturizing Lotion +. During the event, I overheard one of the other models ask the client, "What is this?" within earshot of guests and members of the Clinique team. I shook my head. The event organizers didn't look impressed either.
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