The American stamp of approval in the modelling industry

New York is the centre of the modelling universe - here's why.

 Chinese model Jing Wen (Supreme) for   Teen Vogue   February 2015 by Jason Kibbler. Wen has also appeared in campaigns for Calvin Klein and Tommy Hilfiger. 

Chinese model Jing Wen (Supreme) for Teen Vogue February 2015 by Jason Kibbler. Wen has also appeared in campaigns for Calvin Klein and Tommy Hilfiger. 

By Natalia Zurowski

There's no denying the incredible amount of influence the United States has when it comes to determining market trends. In respect to modelling, New York is the epicentre of the industry - the same can be said when it comes to fashion and design. Before they've learned much else about the industry, new models already know that New York is where careers are made. If they're successful in New York and receive the American stamp of approval, their careers can flourish.

Whether the US is a fashion innovator is up for debate, but it's an undeniable economic powerhouse. Ranging from high end clients, beauty brands, and e-commerce giants, the US is home to some of fashion's top brands and companies such as: Alexander Wang, Marc Jacobs, Calvin Klein, The Gap, Tommy Hilfiger, Michael Kors, Maybelline, Nordstrom, Victoria's Secret, and so forth. These clients don't only pay top dollar, but also act as prestigious endorsements of a model's caliber and relevance to other clients, agencies, and the media. 

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Good read: 'A great catalogue model'

In an article for Fashionista.com, Lauren Sherman explores how e-commerce has transformed the business of commercial modelling. 

 Michele Ouellet is a commercial client favourite. Here, she appears in the Rockport Spring 2014 campaign cast by Lisa Leder | Models.com

Michele Ouellet is a commercial client favourite. Here, she appears in the Rockport Spring 2014 campaign cast by Lisa Leder | Models.com

Money girls, as the industry likes to call them, have always been a big part of the fashion business, thanks to catalogs and campaigns. But e-commerce has increased their exposure. Now, instead of seeing Ouellet in a monthly magazine or a bimonthly catalog, frequent shoppers might see her face once or twice a day on various websites. (And that's not counting her popular Instagram account.) The advent of online shopping has made commercial models more valuable than ever for brands. 

That's not to say editorial and commercial models don't crossover beyond Victoria's Secret Angels walking in the occasional Prada runway show. Jacquelyn Jablonski is as present in the J.Crew catalog as she is on the runway, while another J.Crew star -- RJ Rogenski -- has become a favorite of just about every men's magazine. (Oullet, too, appears in editorial and occasionally walks the runway.) "There used to be the show girls, the editorial girls, and then there were the money girls," Dakin says. "Now the money girls are walking. And the girls walking are shooting. The catalogs wanted to be cool, and the runways needed more mass appeal."

Read the full article here.

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