The American stamp of approval in the modelling industry

New York is the centre of the modelling universe - here's why.

Chinese model Jing Wen (Supreme) for Teen Vogue February 2015 by Jason Kibbler. Wen has also appeared in campaigns for Calvin Klein and Tommy Hilfiger. 

Chinese model Jing Wen (Supreme) for Teen Vogue February 2015 by Jason Kibbler. Wen has also appeared in campaigns for Calvin Klein and Tommy Hilfiger. 

By Natalia Zurowski

There's no denying the incredible amount of influence the United States has when it comes to determining market trends. In respect to modelling, New York is the epicentre of the industry - the same can be said when it comes to fashion and design. Before they've learned much else about the industry, new models already know that New York is where careers are made. If they're successful in New York and receive the American stamp of approval, their careers can flourish.

Whether the US is a fashion innovator is up for debate, but it's an undeniable economic powerhouse. Ranging from high end clients, beauty brands, and e-commerce giants, the US is home to some of fashion's top brands and companies such as: Alexander Wang, Marc Jacobs, Calvin Klein, The Gap, Tommy Hilfiger, Michael Kors, Maybelline, Nordstrom, Victoria's Secret, and so forth. These clients don't only pay top dollar, but also act as prestigious endorsements of a model's caliber and relevance to other clients, agencies, and the media. 

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Good read: "The Midwest, Home of the Supermodel"

For The Atlantic, Olga Khazan talks to top scout Mary Clarke about the model potential in the Midwestern United States.

Karlie Kloss was scouted by the Clarkes | The Atlantic

Karlie Kloss was scouted by the Clarkes | The Atlantic

When I interviewed Mary Clarke recently, one of the things that surprised me about her work is where it’s based. I had assumed any serious person connected to the modeling industry would plant themselves in a fashion mecca like New York or Los Angeles.
Instead, the Clarkes, who are married, operate out of Dardenne Prairie, Missouri, a small town about 40 minutes west of St. Louis. Their annual scouting trips center on Iowa, Wisconsin, and Illinois.
One theory, which Clarke heard from a fellow scout, is that the Midwest is home to a disproportionate number of people whose ancestors were the vertically gifted Northern Europeans.
Scandinavian descendants in the United States | The Atlantic

Scandinavian descendants in the United States | The Atlantic

But there’s another reason why the Clarkes and other scouts prowl the Aeropostales of Omaha in search of fresh faces. For every client that strikes it big, scouts receive a finder’s fee. Or, depending on the arrangement, they might earn a percentage of each job the model books. That means it behooves scouts to work where there isn’t much competition—like the vast, open plains—and to seek out girls and boys who aren’t already tied to a modeling agency.

Read the full article here.

Canadian MP tables motion to establish strategy on eating disorders, body image

Laurin Liu, Canadian Member of Parliament representing Rivière‑des‑Mille‑Îles, is tabling a motion to establish a national strategy on eating disorders and body image. 

New Democratic Party MP Laurin Liu | Source

New Democratic Party MP Laurin Liu | Source

Her initiative is called 'Let's be real'. The website reads,

We call urgently on the government of Canada to immediately implement a national strategy for eating disorders. We also demand that professionals producing media directed at women and girls, including those in the health, beauty and fashion industries, show leadership in depicting a diversity of models, including diversity in size, ethnicity, and age.

What are your thoughts?

Read more and sign the petition at berealcanada.ca.