The future of male model branding

B of F reports:

Today, in the first installment of Cover Stories, we explore the story behind the March cover of Details. As the luxury menswear market continues to grow, an elite group of male models are leaving behind the traditional confines of namelessness and emerging as brands in and of themselves. Will they become household names?

Details cover via B of F

Details cover via B of F

Read the article here.