Betty Watch 2014

Betty Adewole by Sebastian Kim for Teen Vogue March 2013

Betty Adewole by Sebastian Kim for Teen Vogue March 2013

Betty Adewole backstage at Chloe | InDigital

Betty Adewole backstage at Chloe | InDigital

Betty Adewole by Kerry Hallihan for Wonderland Nov/Dec 2013

Betty Adewole by Kerry Hallihan for Wonderland Nov/Dec 2013

British Vogue has their eye on Londoner Betty Adewole, who they say is "set to be one of 2014's hottest models."

Scouted in her hometown of London at 15 - shopping on Tottenham Court Road, to be precise - the model has politely dismissed comparisons with another London-born model, Naomi Campbell, asserting that, while flattered, she is "very different". After a steady start, the turning point in her career was being signed by IMG last year, and subsequently cutting her waist-length hair into a boyish crop - forcing designers in search of a new look to take notice.

Many black models get a weave or straighten their hair a-la-Naomi - see: Jourdan Dunn, Joan Smalls, and Sessilee Lopez. But going short or even going natural can set a model apart - see: Alek Wek, Ajak Deng, Ataui Deng.