The Rise Of Chinese Models

The always adorable, Ming Xi

The always adorable, Ming Xi

In Forbes' recent list of the top earning models, Liu Wen, was the first Chinese model to make the list as the fifth highest paid model in the world.

Chinese models are cashing in on the rise of China's luxury market with models like Liu Wen, Sui He, Ming Xi, and Fei Fei Sun working for the likes of Givenchy, Dior, Shisheido, Vogue Italia, Victoria's Secret etc.

However, despite more Chinese models finding success in the modelling industry, "Simon Lock, IMG Asia Pacific's Managing Director concedes that international agencies still don't give much consideration to Chinese standards of beauty. "Right or wrong, our staff are choosing models from a Caucasian perspective."

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