It's official: Kate Moss will celebrate her 40th birthday by covering the 60th anniversary issue of Playboy. The LA Times reports:
"This is a massive global brand," Jellinek said of Playboy. "You need a global icon in order to celebrate that — that was the impetus. You’re talking about the face of Burberry, the biggest supermodel in the world on the cover of Playboy. She’s the perfect partner for us to help launch the next 60 years."
Fashion fans were first tipped off to Moss’ Playboy shoot in online rumors earlier this year that were confirmed in June when her hairdresser Oribe Canales accidentally divulged that he had worked on her shoot. The upshot: what Playboy describes as "half a billion press impressions" about the model's first full monty men's magazine reveal.
"This creates a heat for the brand globally," Jellinek said. "It started with Marilyn Monroe on the cover of Playboy 60 years ago, an icon for her time. Now we've got Kate Moss!"
Although a great coup for the magazine, it is definitely not the first time Kate will be bearing it all in front of the lens.
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