Can Kate 'Sell' September?

 "As the magazine industry prepares for its biggest month of the year, the spotlight falls on Elle and Hearst Magazines, who are relying on all-American model Kate Upton to drive newsstand sales of the biggest issue of the print publication ever."

After boosting sales for Sports Illustrated by 11% and lowering GQ sales for July 2012 by 10%, can Kate 'sell' the September issue of Elle? 

Video courtesy Bloomberg TV