Frida's New Gig!

Frida by David Sims for Pantone x Sephora

Frida by David Sims for Pantone x Sephora

A press release announed Frida Gustavsson as one of the new faces of Maybelline New York.

"In addition to her stunning career on the fashion runways, Frida's radiant beauty and positive energy are very inspirational. Her warm and optimistic personality perfectly embodies the Maybelline New York woman of today," says Maybelline New York global brand president Damien Bertrand. "A Maybelline New York woman is strong and confident—I love that attitude," says Frida. "I'm honored and thrilled to represent such an iconic brand and to be a part of the Maybelline New York family," she adds.  Maybelline New York U.S. president, David Greenberg says, "Frida will be a welcome addition; her energy, style and beauty are a perfect complement for the Maybelline New York brand."
Frida will make her debut in print and television advertising campaigns for Maybelline New York late 2013.

Watching Frida go from a few non-name face on the runways to a Maybelline spokesmodel in just a few years is wonderful. Congrats to Frida and her team of bookers!

Read the full press release here