When you go to a casting, you often have less than a minute to make an impression on the client. In order to be successful in this industry, you need to learn how to market yourself. And in order to do that effectively, you need to learn to become charismatic.
This great article by Fast Company, goes over five easy steps on "how to create your own charisma, and supercharge your brand."
". . . the way to really stand out is through projecting your personality in such a way that it connects with those you encounter [e.g. clients] on a deep and memorable level."
Read the article here