Although Claudia Schiffer and Naomi Campbell will forever be regarded as supermodels, there is a new wave of models coming in, and they've brought their digital fans with them.
Cara Delevingne, Kate Upton, and Coco Rocha - to name a few - are becoming more than just supermodels, they're becoming household names in their own right. And corporations are catching on:
"Labels and multi-national corporations clearly see the added marketing benefits of booking a model with a built-in fan base. Delevingne [herself] has almost 2 million followers on Instagram alone."
What is your stance on social media? Are you an avid poster like Cara? A tech "geek" like Coco?
We'd love to hear from you!
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