Frida Gustavsson shoots all the covers

For most models, a cover shoot is an achievement. But Frida Gustavsson just shot 5000 in one day.

Frida Gustavsson by Andreas Öhlund

Frida Gustavsson by Andreas Öhlund asked Frida about the 5000 unique covers for Scandanavia Magazine.

What was it like shooting 5000 different covers?

Frida Gustavsson: It was such a fun and memorable experience! Everybody in the team are luckily both great friends and really talented so we just had a relaxed and creative day toying with different hair and make up and ideas.

You must be the model with the most unique covers in the history now?

FG: Haha, I certainly hope so ;)

How did you manage to come up with all these different expressions?

FG: Thankfully I had a great team to help me come up with some fun ideas but mostly we just had fun and played around, shooting 5000 different versions of one image was certainly a creative work out haha!

How is it shooting back home in Scandinavia compared to NYC or Paris?

FG: Back home everything is smaller and less pressure and since Stockholm is my home town I love working there – but even more so I love working with my friends!