Carla Ciffoni: commercial case study

Carla Ciffoni at Calvin Klein Spring/Summer 2014

Carla Ciffoni at Calvin Klein Spring/Summer 2014

From Exclusive Model Interviews, Ciffoni says:

My mother agency in Argentina told me that I have a very commercial face so they focused my work on the commercial side. For 2 years I mainly worked locally and in Spain. 

During the Fall 2013 season her IMG agents told her that commercial girls were trendy and that it was the perfect time for her.

I attended so many castings and met many people during that time and somehow it all paid off because they remembered me.

With the editorial-commercial lines being increasingly blurred, Carla is one of the many models reaping the benefits of exposure and high pay.

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