Vogue UK loves her, and singles her out as the face to watch in 2014.
"When Malaika first came into the agency, I was struck by her sweet but exotic looks and delicate bone structure," Annie Wilshaw, director of Premier's new faces division, told us in 2011. "After working with her in the studio for 20 minutes, I was even more confident about her potential as her personality is fantastic. She also has a strong natural sense of how to move in front of the camera, which is rare for potentials her age."
Inspired by Jourdan Dunn and Tyra Banks - two of her modelling idols - Firth is determined to remain true to herself while she climbs the fashion ladder, and is supported by her close family at every turn. The model least likely to be spotted rolling out of a nightclub at 3am, she is quiet and Christian in her beliefs - but don't mistake her reserve for a lack of ambition.
"I would love to be on the cover of British Vogue," she said. "And my favourite model is definitely Tyra Banks, because she not only is a model but she is also a great businesswoman and actress."
Whose career are you most excited to follow in 2014? Comment below!