FvF Tours Milano

Photography for FvF by Agota Lukyte, Marco Annunziata

Photography for FvF by Agota Lukyte, Marco Annunziata

Freunde von Freunden, a website that portrays people of diverse creative and cultural backgrounds in their homes and within their daily working environments, takes a look at Milano:

Milan in the collective imaginary means elegance, energy and creativity. Here summers are warm, flowery and quiet and winters flutter a grayscale of large streets with austere buildings, pebbles and speckles of fog. It’s the place where every day designers open the shutters of their studios and business men and women dress in their tailor-made suits accessorized with large leather purses. Models dash gracefully around agencies looking for the next catwalk to jump onto. Milan is all this while at the same time holds glimpses of a Latin quality. Here you can breath the international air while joining a typical Mediterranean social gathering. Surrounded by people running around, you feel grounded and welcomed. A city that’s loud outside and quiet inside; a city that at first glance doesn’t show everything, that wants you to look closer to discover the strong and half-hidden industrial identity

Check out Maria Azurra Rossi's full article on FvF here.

What do you love about Milan? 

Milano: Is the end nigh?


Fashionista talks to six Italian designers about the future of the Italian fashion industry, and has this to say: 

Between Dolce & Gabbana’s recent legal woes (which have led to them threatening to close their business) and the sales of major Italian brands to French or other foreign firms, it can feel like the Italian fashion scene is in a state of attrition. And whereas in New York or London there seems to be a never-ending stream of designers ready to step up to the plate, it seems more challenging to name even just a few new Italian designers. Factor in a very tough economy, and the future of the Italian fashion starts to look quite perilous.
But it’s not all bad news. There’s a new wave of Italian fashion designers who are optimistic about the future of Italy’s fashion industry–a future they’re actively shaping with their brands. And some of the old guard is stepping in to help: Giorgio Armani just picked new designer Stella Jean to present in his exclusive showspace this upcoming fashion week in Milan.
We picked six of our favorite up-and-coming Italian designers to get the inside scoop on what it’s like to start a fashion business in Italy, how they feel the industry is changing, and what still needs to be done for young talent.

Of course, tons of models still go to Milano, and many are still making good money there. However, the amount of work and earning potential for models has decreased substantially in the past five years. 

What do you think? Can the fashion and modelling industries in Milan survive the economic crisis in Italy? 

Check out our Milan Market Guide

Read the Fashionista article here