London: Wilhelmina Models acquires Union Models

In a press release on January 6th 2015, Wilhelmina International Inc. announced its acquisition of London agency Union Models.

Elisabeth Erm is represented by Wilhelmina New York and Union London | Models.com

Elisabeth Erm is represented by Wilhelmina New York and Union London | Models.com

Founded in early 2005 by Rachel Du Preez, Union Models is an international model agency known for its selective representation of talent, its development of models and its strong client relationships, making it the ideal fit to become Wilhelmina London. The boutique agency represents talent such as Jessica Gomes and Sora Choi, as well as Elisabeth ErmCharlotte Carey, and Sung Hee, who are already a part of a notable Wilhelmina Models roster. [...] Beginning today, Union Models will officially operate under the name Wilhelmina London
Charlotte Carey is represented by Wilhelmina New York and Union London | Models.com

Charlotte Carey is represented by Wilhelmina New York and Union London | Models.com

Alex Vaickus, CEO Wilhelmina states, "It is an exciting time to establish a physical presence in Europe. We see London as the foundation to further enhance our brand recognition in key international markets and continue to establish Wilhelmina as a global player in the modeling industry."
Du Preez will continue to provide guidance and consultation to Wilhelmina London during the transition and for a period of time thereafter. 

The release says that Creative Director and Head of Image at Union Models for the last three years, Victoria Rich, will direct daily operations. Prior to joining the Union team, Rich was Creative Director at FM Models and Head of Image at Storm.

Annette Koonjean will direct the women's board.

Read the full press release here.

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