The Business of Fashion talks to business people representing six emerging fashion markets: Brazil, Russia, Nigeria, China, the Middle East, and India.
Of Brazil, Robb Young writes,
The success of this latest venture saw Mendes receive solicitations for representation from other fashion, style and lifestyle personalities, which in turn prompted her to open a talent division to nurture new local spokespersons. It is this component, she says, which is increasingly important for most marketing strategies in the Brazilian market today.
Read more here.