Dior Pre-Fall showing in Tokyo

On Thursday, Dior showed it's first Pre-Fall collection in Tokyo, not Paris. 

Gianluca Longo explores Dior's decision for The Business of Fashion:

Amid the excitement about a rising China, we often forget that Japan is still the world’s third largest economy. This could be one of the reasons why Paris fashion house Christian Dior chose to show its very first pre-fall collection in Tokyo on Thursday night.

Sidney Toledano, CEO of Christian Dior, is quoted as saying,

“At Dior we believe in Japan as a market. They like consistency here and we can provide that to them. Japanese customers are very selective, since they understand quality and traditions. We have plans to invest more in Japan in the next few years — Dior has already 22 shops and five flagship stores in the country. And it’s better to invest now and to surf the wave when it’s still taking shape.”

Read the full article here.

Related

TBM eBook, The Model's Guide to Tokyo is now available for pre-order on Amazon.com and will be released on December 17th! Learn more about it here.

The New Tokyo - Asia & Oceania

The MODEL: Claire Dawe-McCord - Interview

Coming soon: The Model's Guide to Tokyo eBook

You read that right!

Our market guides are our most popular features, and the eBook takes the Tokyo Guide to new heights. The Model's Guide to Tokyo is the most comprehensive guide to the Tokyo market and covers whether the market is right for you, what to expect at jobs and castings, and countless recommendations for grocery shopping and sight-seeing.

Inside, you'll find,

  • Market criteria: Is this the market for you?
  • Best work seasons for new faces and veterans
  • Detailed arrival information from Haneda and Narita Airports
  • Agency list complete with description of strengths
  • Casting protocol for appearance and behaviour
  • Common phrases
  • Types of jobs & up-to-date rates
  • Insider model tips
  • and so much more!

The Model's Guide to Tokyo is now available for pre-order on Amazon and will be released on December 17th!

New on TBM: Guide to Book-Building Markets

A strong portfolio is a crucial component of a model's career. Your pictures help sell you to a client and showcase your potential when you're seeking agency representation. The stronger the book you have, the more likely you are to get those lucrative jobs or to get signed by that top agency. The Business Model regularly receives emails from readers asking, "Where can I build my portfolio?"

Asia is home to nine of these book-building markets. Read all about them here.

Original image by Onur Dag for Marie Claire Turkey

Original image by Onur Dag for Marie Claire Turkey

Madeline Hill re-counts teenaged modelling experience in Japan

On The Huffington Post, Madeline Hill writes about burning-out at age 15 while working as a model in Japan.

Image Courtesy of Madeline Hill | The Huffington Post

Image Courtesy of Madeline Hill | The Huffington Post

At 15, I was completely and utterly burnout out. Fainting was just the straw that broke the camel's back.

Most 15-year-olds are more concerned with high-school football games and sneaking alcohol from their parents than the measurement of their hips or making it to a shoot on time.

Working as a model in Tokyo, Japan only heightened these concerns. In that summer after my sophomore year of high school, they were the only things that mattered. My job was to sell my physical appearance seven days a week. I was to obey instructions from my agency and obey the requests of the client.

Read the full article here.