New search underway in Australia for Indigenous models

Indigenous peoples are perhaps the most under-represented ethnic groups in fashion. From Australia to the Americas, Indigenous models are few and far between. 

Left to RIght: Samantha Harris' cover and feature in Vogue Australia June 2010; 2010/2011 Sea Folly campaign; Vogue Australia June 2010

Left to RIght: Samantha Harris' cover and feature in Vogue Australia June 2010; 2010/2011 Sea Folly campaign; Vogue Australia June 2010

With help from top Australian model Samantha Harris, Australia's Indigenous Fashion Week is hoping to change that with an Aboriginal Model Search. SBS reports:

The competition aims to increase the amount of Indigenous models and designers in the Australian and international fashion industry.

Model and designer Tyson Jolly said there was more to the search than traditional beauty.

"It's an Aboriginal initiative, coming from Indigenous people for the broader community," he said.

"But also to showcase a side of our culture I believe that doesn’t get portrayed enough and that's the beauty of it."

Supermodel Samantha Harris said modelling didn't feel like an option for many people.

"My mum wanted to be a model when she was younger and even she said it was just out of the window, no questions asked that would’ve never happened," she said.

Jade WIlloughby's Wilhelmina NYC show card for this season

Jade WIlloughby's Wilhelmina NYC show card for this season

Related

The Business Model favourite Jade Willoughby (Wilhelmina NYC) is leading the way for First Nations of Canada and the US.

Watch our interviews with her at Models By Models.