The Business of Fashion talks to business people representing six emerging fashion markets: Brazil, Russia, Nigeria, China, the Middle East, and India.
Of India, Vogue India Fashion Features Director Bandana Tewari said,
“Doing business in India is very personal; it’s not cut and dry. It’s about being invited home, understanding the cultural context and the promise of long-term friendships sealed with great food and laughter. When international people come to India — even for business — they’re very surprised by how personal and emotional the experience can be.”
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