Jasmine Chorley Foster explores the origins of cute culture in Japan and how it has so dramatically affected the modelling industry.
When I was in high school, I had many friends who travelled to Tokyo for work in the summer months. My Facebook feed would suddenly fill with pictures of bright colours, bizarre Hello Kitty adorned items, and smiling faces accompanied by peace signs. My friends came home with glowing things to say about modelling in Japan – but glad that they wouldn’t be hearing the word “kawaii” for quite some time. Continue >