For the 100th issue of Vogue China, Mario Testino and Editor Angelica Cheung have created an impressive issue that reflects the increasing influence of China in fashion.
While the cover features an actress, the feature editorials all star Chinese models (Sui He, Liu Wen, Tian Yi) and place Chinese history and culture in the spotlight.
Cheung says she believes Testino is one of the first non-Chinese photographers to understand how to capture modern fashion and beauty in China in a way that speaks to Vogue China’s audience.
Too often, she said, non-Chinese photographers seem to approach the country and the people as exotic and foreign, rather than understanding how Chinese faces and looks are simply normal here. Chinese readers want beauty, not to be viewed as “others,” she explained. Testino, Cheung said, understands that fact and presents Chinese models and styling in a gorgeous way that will captivate Vogue China readers.
“China is a country that is growing and finding its path as it goes along,” said Testino. “I am curious how it will carry on developing and changing, especially with young Chinese people growing up in a more open environment than what it used to be.”
The issue will be released in China on Monday and will be celebrated in Beijing with a cocktail party on Tuesday.